The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation Agency: KBS Canada / Toronto Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape Agency: Salesforce / San Francisco + Obscura / San Francisco Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery Agency: Second Story, part of SapientRazorfish / Portland Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir Agency: Sid Lee / New York Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Originals Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café Agency: Zulu Alpha Kilo / Toronto Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

OS_DE17217M

2017 Design Merit Award

FITCH / London

Chalhoub Group

Level Kids

Immersive / Environmental / Indoor Spaces

OS_DE17218M

2017 Design Merit Award

KBS Canada / Toronto

Innocence Canada

Innocence Canada Installation

Immersive / Environmental / Indoor Spaces

OS_DE17219M

2017 Design Merit Award

Salesforce / San Francisco + Obscura / San Francisco

Salesforce

Salesforce West Lobby Pixelscape

Immersive / Environmental / Indoor Spaces

OS_DE17220M

2017 Design Merit Award

Second Story, part of SapientRazorfish / Portland

San Francisco Museum of Modern Art

Photography Interpretive Gallery

Immersive / Environmental / Indoor Spaces

OS_DE17221M

2017 Design Merit Award

Sid Lee / New York

Stella Artois

Stella Artois hosts Le Savoir

Immersive / Environmental / Indoor Spaces

OS_DE17222M

2017 Design Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Immersive / Environmental / Indoor Spaces

OS_DE17223M

2017 Design Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

McDonald's

Originals

Immersive / Environmental / Indoor Spaces

OS_DE17224M

2017 Design Merit Award

thjnk ag / Hamburg

Swissôtel Hotels & Resorts

Vitality Room

Immersive / Environmental / Indoor Spaces

OS_DE17225M

2017 Design Merit Award

Zulu Alpha Kilo / Toronto

Harley-Davidson

1903 | A Harley-Davidson Café

Immersive / Environmental / Indoor Spaces

OS_DE17226M

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